The Motley Fool – Abercrombie & Fitch recently offered to pay a certain hard-partying reality-show star to stop wearing its clothes, claiming his patronage sends the wrong message. News outlets quickly and correctly vilified the company for its public relations stunt. But look beyond the flash and gimmicks, and you’ll see a company continuing to perform well, despite — or perhaps because — it’s not afraid to play fast and loose with its image.